Market Data

KNOWLEDGE ISN'T EVERYTHING,

BUT IT HELPS.

MARKET PENETRATION

See results>>>

TOUR OPERATOR PRODUCT AWARENESS SURVEY

See results>>>

CONSUMER AWARENESS & DESIREABILITY

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VISITOR NUMBERS

See data

MARKET PENETRATION

Market pentration

Using data gained in the Marifa Report, last conducted in March 2024, the following market penetration information was gleaned.

Marifa researches which destinations are offered by the UK's Africa specialist tour operators - of which there are over 200 companies. To be defined as offering a specific destination, it must be featured on their website.

consumer

UK CONSUMER AWARENESS & DESIREABILITY

Using data gained in the Marifa Report, last conducted in January 2024. A panel of 2,500 relevant individuals were invited to participate in the research.

Respondents provided both unprompted and prompted answers, reflecting "top-of-mind' awareness and desireability.

Trade qestionnare

UK TOUR OPERATOR PRODUCT AWARENESS SURVEY

To gain a better understanding of why certain parks sell better than others in the UK, we created a short tour operator survey which delivered up the following results.